SEMINAR INVITATION - Professional practice for Visual Artists

Johannesburg based Artspace Gallery and consultancy Art Source South Africa will be hosting a seminar on professional practice for visual artists wanting to learn how to effectively manage and direct their careers. This seminar is presented in association with UNISA for the staff and students of their Department of Visual Arts.

Seminar session 2:

Where: UNISA SUNNYSIDE CAMPUS
When: 09h30- 16h00 on Saturday 6th and Sunday 7th February 2010
Cost: R 900-00 (which covers course materials, lunches and Refreshments on both days)
Book:

• Taryn Cohn
  011 447 2855
  taryncohn@artsourcesouthafrica.co.za
• Ronel de Jager
  011 880 8802
  Artspace@wol.co.za

Websites: www.artspace-jhb.co.za
www.artsourcesouthafrica.co.za

Programme for the seminar will be supplied upon confirmation your booking.
Payment in full will be due by the 27 January to secure your booking

Seats are limited so booking is essential.

The seminar asks artists to take decisions about themselves, their desired career path and their artistic objectives. How to set and achieve goals and what strategies need to be applied to successfully achieve these.
It will also talk to the business side of the art world and consider how to engage with this successfully.

Topics covered include:

• Taking decisions on how to engage professionally outside of the studio
• How to establish yourself as a professional artist
• Defining a strategy related to your individual career plan
• How to successfully build an artistic profile
• The value of networks
• Marketing yourself and your work
• How to increase and leverage the value of your work
• Building a professional ethos in the South African art sector
• The roles and responsibilities of the gallery the agent and the artist
• The value of a well planned PR and marketing plan
• How to engage with and manage the media
• Art projects vs. art exhibitions - the difference
• Exhibition management and curation
• The gallery system
• Presenting the work - what to consider in a contemporary context
• Sales and pricing of artworks
• Funding and sponsorship - the differences in approach
• Mobilising resources

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